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Hot Cheetos and The American Dream

Shen MacKenzie, CEO

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While at work at the Cheeto factory in the Rancho Cucamonga plant in California an employee by the name of Richard Montanez did something that changed his life forever. On this fated day a machine broke down and the usual coat of cheesy dust couldn’t be applied. Richard decided to take these unflavored Cheetos home. At home he made his own Cheetos, coating them with chili powder inspired by the Mexican street food elote. As a product of Mexico himself Richard flavored many Cheetos and friends and family enjoyed them so much they insisted he pitch it to someone at the company. Not long after, he had a meeting with the president of the company, who gave him two weeks to make a pitch to the board. He then went to the library and got a book so he could learn how. Two weeks later he pitched his idea to company executives who loved it. He is now an executive Vice President at Pepsi Co., responsible for one of the best selling products they have to offer. Not only is this a beautiful example of the American Dream, but also a testament to the rewards of hard work and creativity.

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